Yellow Iron and Machinery Auctions

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Create a Heavy Equipment Marketplace

Yellow iron and heavy machinery auctions are a trusted way to buy and sell high-value industrial equipment—excavators, bulldozers, cranes, skid steers, and more. These auctions attract contractors, fleet operators, and dealers looking for deals on reliable machinery.

Our auctions are typically online and bid at the item with smartphone on item inspection day, enabling buyers to inspect machines on-site and bid remotely using mobile devices.

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💡 Why Heavy Equipment Auctions Drive Results

1. High-Ticket Inventory with Urgent Buyers

Contractors and fleet buyers know what they want—and they bid aggressively when the right machine hits the block.

2. Strong Return Per Unit

Machinery often sells for $10,000–$150,000+, with plenty of margin opportunity for sellers and fee-based profit for hosts.

3. Built-In Industry Trust

Auctions provide transparency, speed, and fair market pricing, which appeals to both institutional sellers and small operators.

4. Close More Deals with Deal Working

Selling Lane’s deal working feature helps recover up to 10% of potential sales by finalizing negotiations post-auction.

🚜 Equipment Commonly Sold in Yellow Iron Auctions

🏗 Excavators, bulldozers, and wheel loaders
🚜 Tractors, skid steers, and backhoes
🚧 Graders, rollers, and compaction equipment
🧱 Concrete tools, rebar benders, and form systems
🚛 Utility trailers and service trucks
⚙️ Shop tools and diesel power systems

🧩 Example: IronLine Monthly Heavy Equipment Auction

Case Study: Big Gear, Big Returns

Frequency: Monthly
Avg Units per Auction: 30
Avg Sale Price per Unit: $18,000
Buyer Fee (12%): $2,160 per unit
Listing Fee (5%): $900 per unit
Annual Gross Equipment Sales: $6,480,000
Buyer Fees Collected: $777,600
Listing Fees Collected: $324,000
Deal Working Closes: $200,000
Platform Subscription: $9,996/year

IronLine’s team leveraged video previews, service histories, and multi-angle image galleries to build trust with buyers across the country. With Selling Lane’s bid at the item mobile access, they increased participation and finalized even borderline bids through deal working.

📈 Industrial-Strength Revenue & ROI

Heavy equipment auctions generate six-figure returns per event. Selling Lane ensures you collect every dollar—before and after the sale.

Annual Financial Summary

Gross Sales: $6.48M
Buyer Premium (12%): $777,600
Listing Fees (5%): $324,000
Deal Working Revenue: $200,000
Total Auction-Driven Income: $1,301,600
Software Subscription: $9,996
Net Return via Platform: $1,291,604
ROI: Over 129x annual return

🏁 The Bottom Line

Yellow iron auctions are built for big outcomes. With mobile bidding, robust buyer controls, and post-auction follow-through, Selling Lane gives you the muscle to sell more machines—faster and for more money.

📣 Ready to move metal? Start your heavy equipment auction today and put your machinery in motion.

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