Jewelry and Gemstone Auctions

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Create a Diamond & Precious Metal Marketplace

Jewelry and gemstone auctions are a timeless way to move high-value, high-margin inventory to collectors, resellers, and luxury buyers. From diamond rings and gold chains to loose gemstones and rare timepieces, these auctions create competitive excitement and big-ticket returns.

Our auctions are typically online and bid at the item with smartphone on item inspection day, giving bidders the confidence to preview high-value items in person, while offering the flexibility of mobile bidding from anywhere in the world.

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💡 Why Jewelry Auctions Shine

1. High-Value, Small-Footprint Inventory

Rings, necklaces, watches, and loose gems pack serious value into easy-to-ship packages—ideal for recurring auctions.

2. Trusted Bidding for Authentic Goods

Selling Lane supports item descriptions, certificate uploads, and unlimited photos—giving buyers confidence to bid aggressively.

3. Reliable Revenue with Transparent Fees

A 12% buyer fee and 5% listing fee structure supports recurring profitability without cutting into consignor margins too deeply.

4. Post-Auction Deal Closures

Items that fall short of reserve aren’t lost—Selling Lane’s deal working feature helps close an additional 10% of sales after bidding ends.

💍 Common Items in Jewelry Auctions

💎 Certified diamonds and colored gemstones
⛓️ Gold, platinum, and silver jewelry
⌚ Luxury watches (Rolex, Omega, Cartier)
🪙 Vintage brooches, estate pieces, and collectibles
📦 Jewelry sets, designer brands, and presentation cases

🧩 Example: LuxeBid Monthly Jewelry Series

Case Study: Luxury with Consistent Margins

Frequency: Monthly
Avg Items per Auction: 100
Avg Sale Price per Item: $750
Buyer Fee (12%): $90 per item
Listing Fee (5%): $37.50 per item
Annual Gross Sales: $900,000
Buyer Fees Collected: $108,000
Listing Fees Collected: $45,000
Deal Working Closures: $40,000
Selling Lane Subscription: $9,996/year

LuxeBid used high-resolution photography and condition certifications to gain buyer trust. Their in-person viewing day combined with smartphone-based bidding and Selling Lane’s deal working tools pushed their net revenue and ROI to impressive levels.

📈 Revenue, Recovery & ROI

Jewelry auctions deliver strong profit-per-square-inch. When combined with flexible digital presentation, post-sale tools, and transparent fees, the model scales beautifully.

Annual Performance Summary

Gross Sales: $900,000
Buyer Premium (12%): $108,000
Listing Fees (5%): $45,000
Deal Working Revenue: $40,000
Total Revenue from Platform Features: $193,000
Platform Subscription Cost: $9,996
Net Return via Platform: $183,004
ROI: Over 18x return annually

🏁 The Bottom Line

Jewelry and gemstone auctions are a lucrative vertical that pairs high-ticket items with elegant, mobile bidding. With Selling Lane, you control presentation, maximize profit, and close more deals—even after the gavel falls.

📣 Ready to launch your jewelry auction? Start your gemstone auction today and turn sparkle into scalable profit.

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