Livestock Auctions

Create a Livestock Auction Online

Livestock auctions are a time-honored tradition made modern through mobile bidding and digital management. Whether you're selling cattle, pigs, goats, or poultry, these auctions bring farmers, breeders, and ranchers together to bid on live animals with transparency, speed, and competitive pricing.

Our auctions are typically online and bid at the item with smartphone on item inspection day, allowing buyers to assess livestock in person on sale day while placing bids remotely with full confidence.

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💡 Why Livestock Auctions Work

1. Proven Sale Channel for Animals

Auctions remain the most efficient way to move livestock at scale—whether you're dispersing a herd or liquidating surplus.

2. Buyer Convenience = Higher Turnout

Digital bidding makes it easy for out-of-town buyers to participate while still inspecting animals up close on auction day.

3. Consistent Revenue for Auction Hosts

With a 12% buyer fee and a 5% listing fee, livestock auctions generate recurring revenue while maintaining affordability for producers.

4. More Sales from Deal Working

Selling Lane’s deal working system helps auctioneers negotiate and close an extra 10% of animals post-auction when bids fall short.

🐖 Common Animals Sold in Livestock Auctions

🐄 Cattle (beef and dairy breeds)
🐖 Pigs and hogs
🐐 Goats and sheep
🐓 Chickens, ducks, and poultry lots
🐎 Working animals and farm-use horses
🐥 Youngstock, breeding pairs, or herd dispersals

🧩 Example: Heartland Monthly Livestock Auction

Case Study: Country Roots, Modern Results

Frequency: Monthly
Avg Animals per Auction: 75 lots
Avg Sale Price per Lot: $650
Buyer Fee (12%): $78 per animal
Listing Fee (5%): $32.50 per animal
Annual Gross Sales: $585,000
Buyer Fees Collected: $70,200
Listing Fees Collected: $29,250
Deal Working Closures: $20,000
Platform Subscription: $9,996/year

Heartland’s auctions combined barnyard preview days with Selling Lane’s smartphone-based bidding, keeping rural buyers engaged while expanding their buyer base regionally. The deal working feature helped finalize offers on animals that didn’t hit reserve, pushing their sell-through rate to over 90%.

📈 Yearly Revenue and ROI Snapshot

Livestock sales are fast-moving, margin-tight businesses. With Selling Lane, auctioneers can rely on a recurring, transparent fee model to sustain profitability and boost buyer reach.

Annual Financial Overview

Total Gross Sales: $585,000
Buyer Premium (12%): $70,200
Listing Fees (5%): $29,250
Deal Working Bonus: $20,000
Total Auction-Driven Revenue: $119,450
Platform Subscription Cost: $9,996
Net Profit via Platform: $109,454
ROI: ~11x return per year

🏁 The Bottom Line

Livestock auctions are essential to the ag economy—and with Selling Lane, they’re faster, smarter, and more accessible than ever. Mobile bidding, fee flexibility, and post-auction closings keep your sales moving and your customers coming back.

📣 Ready to modernize your livestock sales? Start your livestock auction today and bring the barnyard to bidders—wherever they are.

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