Picture this: Your friend Sarah runs a successful estate sale auction. She's got 300 items coming in from a massive collection - vintage jewelry, antique furniture, collectible books, you name it. It's potentially her biggest payday of the year.
But here's where things get interesting (and expensive).
Sarah decides to list each item individually in her auction software. "How hard can it be?" she thinks. After all, she's been doing smaller auctions just fine.
Item 1: Victorian brooch - 8 minutes to photograph, research, write description, set starting bid, categorize.
Item 50: Antique desk lamp - still 8 minutes, but her back is starting to hurt from hunching over the computer.
Item 150: She's now into hour 20 of data entry. Her eyes are burning. She's making typos. The auction goes live in 48 hours.
Item 200: It's 2 AM. She's entering "1920s teacup" as "1290s texcup" and doesn't even notice.
The brutal math: 300 items × 8 minutes each = 40 hours of pure data entry. That's a full work week just typing, before she's even started marketing the auction.
Now imagine Sarah's competitor, Mike, gets the exact same collection. But Mike uses Selling Lane's bulk upload feature.
Mike's approach:
The result? While Sarah is still hunched over her computer entering item #247, Mike's auction is already live, getting early bids, and building momentum.
Here's what Sarah doesn't realize she's losing: