Simulcast Streaming with Selling Lane

Simulcast streaming is a powerful auction technology that broadcasts live auction proceedings to all bidders simultaneously, allowing real-time participation from around the world

What is Simulcast Streaming?

Simulcast (simultaneous broadcast) auctions are a hybrid auction model that combines the energy of live in-person events with the reach of online participation. With Selling Lane's simulcast feature, you can conduct live auctions where online bidders can participate in real-time alongside in-person attendees. Or run What Not™ or Edge Pipeline™ style auctions with a host auctioneer influencer from anywhere in the world.

How Simulcast Works in Selling Lane

• Real-time bidding integration: Online bidders can participate seamlessly with in-person bidders through Selling Lane's intuitive interface. The system shows current bids, allows bidding through simple buttons, and notifies users when they've been outbid. This works, with or without simulcast video, so bidders can simply watch the bids and participate live.
• Live broadcast functionality: The auction proceedings are streamed to online participants, allowing them to follow along as items are presented and bid upon.
• Bidder number system: For in person bidding, each bidder receives a sequential number for easy identification during the auction.
• Auction “Block Clerk” interface: Auction staff can manage the auction through an intuitive dashboard that shows the current item, bidding status, and allows for sold/unsold marking.

Key Benefits of Simulcast with Selling Lane

For Sellers and Auctioneers

• Geographic market expansion: Reach bidders in distant markets without the costs of traveling or shipping items to multiple locations.
• Increased competition: Larger bidder pools typically generate higher prices through increased competition.
• Risk distribution: Poor attendance at the physical location doesn't eliminate participation from online bidders, providing more consistent results regardless of weather or local events.
• Status tracking: Items that are sold turn green in the interface, making it easy to track progress during fast-paced auctions.

For Bidders

• Convenience: Participate in auctions from anywhere using a smartphone or computer.
• Real-time notifications: Receive instant outbid notices and auction updates.
• Transparent process: See the current bid and bidding history for complete transparency.