Simulcast Streaming with Selling Lane

Simulcast streaming is a powerful auction technology that broadcasts live auction proceedings to all bidders simultaneously, allowing real-time participation from around the world

What is Simulcast Streaming?

Simulcast (simultaneous broadcast) auctions are a hybrid auction model that combines the energy of live in-person events with the reach of online participation. With Selling Lane's simulcast feature, you can conduct live auctions where online bidders can participate in real-time alongside in-person attendees. Or run What Not™ or Edge Pipeline™ style auctions with a host auctioneer influencer from anywhere in the world.

How Simulcast Works in Selling Lane

Real-time bidding integration: Online bidders can participate seamlessly with in-person bidders through Selling Lane's intuitive interface. The system shows current bids, allows bidding through simple buttons, and notifies users when they've been outbid. This works, with or without simulcast video, so bidders can simply watch the bids and participate live.
Live broadcast functionality: The auction proceedings are streamed to online participants, allowing them to follow along as items are presented and bid upon.
Bidder number system: For in person bidding, each bidder receives a sequential number for easy identification during the auction.
Auction “Block Clerk” interface: Auction staff can manage the auction through an intuitive dashboard that shows the current item, bidding status, and allows for sold/unsold marking.

Key Benefits of Simulcast with Selling Lane

For Sellers and Auctioneers

Geographic market expansion: Reach bidders in distant markets without the costs of traveling or shipping items to multiple locations.
Increased competition: Larger bidder pools typically generate higher prices through increased competition.
Risk distribution: Poor attendance at the physical location doesn't eliminate participation from online bidders, providing more consistent results regardless of weather or local events.
Status tracking: Items that are sold turn green in the interface, making it easy to track progress during fast-paced auctions.

For Bidders

Convenience: Participate in auctions from anywhere using a smartphone or computer.
Real-time notifications: Receive instant outbid notices and auction updates.
Transparent process: See the current bid and bidding history for complete transparency.

Technical Implementation

Selling Lane's simulcast feature has been designed with simplicity and reliability in mind. The system provides:

Simulcastless™ technology: Delivers seamless live bidding without requiring expensive camera setups or unreliable laggy video streams. Bidders experience easy-to-understand auction progress directly on their smartphones.
Mobile-optimized interface: Bid from any internet-enabled device, giving participants flexibility whether they're on-site or remote.
Run number tracking: Each item is assigned a run number for easy reference during the auction process.
Simple implementation: With Selling Lane's intuitive interface, setting up and running simulcast auctions requires minimal technical expertise.

The monthly subscription fee for Selling Lane's platform, which includes simulcast functionality, is $9,996 per year ($833/month), providing an excellent return on investment for auction businesses of all sizes.

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