The "Buy It Now" or : Quick Purchase Option feature allows buyers to purchase items immediately at a fixed price, bypassing the traditional auction bidding process.

How Buy It Now Works

• Sellers set a fixed "Buy It Now" price when listing their item
• Buyers can choose to purchase immediately at this price
• Once purchased, the item is immediately removed from auction
• Transaction is completed at the set price, regardless of any existing bids

Benefits for Sellers

• Guaranteed sale price
• Faster sales potential
• Attracts buyers who prefer immediate purchase
• Reduces uncertainty about final sale price

Benefits for Buyers

• Immediate purchase satisfaction
• No waiting for auction end
• Avoid bidding wars
• Guaranteed purchase price

Important Considerations

• Setting the Right Price
• When Buy It Now Disappears

<aside> Best Practice Tip: Research similar items' final sale prices before setting your Buy It Now price to ensure it's competitive while still profitable.

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